Play-by-play announcers are often the target of sports fans’ ire. I know because I am one (a fan, that is). Back in 1980, NBC took heed and aired a football game with no announcers…just the stadium P.A. and crowd noise. Dick Enberg, NBC’s lead football announcer at the time, said afterward: “The final outcome, with much relief, was the fact after watching for a quarter or two that, you know, something was missing. It was us.”
We in radio tend to look at radio listeners by demographics and formats…18-24 women, 35-44 men, Country P1’s, CHR P1’s, etc. Totally valid. But I wanted to take a broader look at radio listeners…
Larry Rosin of Edison Research made a powerful point in his presentation at this year’s Country Radio Seminar — radio’s brand is LOCAL. And he stated that “Voice-tracking and nationalization are…a disaster for the radio industry.” I agree with his premise and his conclusion, but wanted to know what listeners think…
Where would you go first for information in times of emergency? For me, it’s radio. When the power’s out, no problem…it’s battery powered. When we’re in the basement bathroom waiting for the tornado to pass, there’s no TV in there…there’s radio. For me, it’s radio. Then again, I’m a “radio guy”! But I’m also a research guy, so consumers can set me straight…
We’ve heard all the doomsayers. “Listeners don’t care about radio,” “Millennials hate radio,” “Pandora will kill radio as we know it,” etc.
Wrong. Wrong. Wrong!
The Quotations of Chairman Mark
“The single biggest cause of ratings failure is going after listeners we cannot realistically attract.”
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